Pregnancy is one of the most significant journeys a person can take. It deserves care that is coordinated, compassionate, and genuinely responsive to the needs of each unique family. Right now, for too many people, that is not the experience.
We're a team of makers, thinkers and explorers. We approach work and play with curiosity and experimentation, using what we learn to create meaningful solutions that connect with people.
The numbers tell a difficult story. In South Africa, 3 out of every 4 mothers give birth by caesarean section, 5X higher than global best practice. A disproportionate number of babies end up in neonatal ICU. Professional indemnity costs for providers have spiralled. And midwives, recognised globally as central to reducing unnecessary birth interventions, are routinely excluded from the care team.
Behind these statistics are real people: parents who felt unheard during one of the most vulnerable periods of their lives, providers who want to do better but lack the infrastructure to collaborate effectively, and schemes spending significant resources without seeing the outcomes those resources should be delivering.
Information-based maternity programmes, which make up the majority of what the industry currently offers, are a start. But they are not enough to shift a system this far out of balance.
Birth preferences, care feedback, and personal histories are gathered and used to continuously improve the quality of care delivered. Your voice shapes your experience.
Drawing on multiple sources of data, we ensure that parents, their support networks, and their healthcare providers are all working from the same picture, at the right moment in the journey.
For parents navigating high-risk pregnancies or managing other clinical conditions alongside pregnancy, such as diabetes, hypertension, or depression, we provide hands-on care coordination that connects the dots between providers and reduces the gaps where things fall through.
Our programme creates the conditions for providers to work together effectively, with the shared evidence they need to advocate for better outcomes and more sustainable professional indemnity arrangements.
Feeling genuinely supported throughout pregnancy, not just informed.
Having the infrastructure to collaborate, the data to make better decisions, and the backing to practise in the way you were trained to.
Shifting from funding a transaction to investing in a relationship that generates better clinical outcomes, reduces unnecessary intervention, and creates lasting value for your members.
